Tuesday, June 30, 2009

Jay-Z - "D.O.A. (Death of Auto-Tune)

He may be getting up there in years but as long as Jay-Z keeps releasing songs like this and albums like his previous effort (American Gangster), he will never officially retire.  With his latest single Mr. Carter goes straight at the industry that made him.  This song is a plea for rappers to get back to doing just that:  rapping.  The Auto-Tune has made careers for "artists" like T-Pain and showed another side for artists (Kanye West's terrible 808s and Heartbreak) who need to just stick with what has worked for them prior to the unfortunate introduction of Auto-Tune to mainstream music.  In addition, Jigga blows up (literally) rap cliches such as jewelry (gasp!), bright clothes, and high class champagne.  And he even invites along a few friends for cameos (Harvey Keitel and LeBron) just to prove that although he may be aging in a genre dominated by artists younger, he still has all the tools and pull of a legitimate rapper legend.


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